UTM link generator | UTM builder

What is UTM, and what is it used for?

UTM code also known as UTM tag, stands for Urchin Tracking Module, and it was introduced by Urchin, the predecessor of Google Analytics. This unique identifier is placed on your website by Google Analytics and is used to determine web traffic, such as how many visitors come to your site. The UTM code is placed in the URL of a webpage as a query string, which contains parameters that can be tracked.

For example, if you have a blog post with the URL www.example.com/blog/post1, you can add a UTM code to it to track how many people click on the link. The new URL would look like this: www.example.com/blog/post1?utm_source=facebook&utm_medium=social&utm_campaign=spring_sale.

The utm_source parameter tracks where the traffic is coming from, in this case, Facebook. The utm_medium parameter tracks the type of traffic, in this case social media. The utm_campaign parameter tracks what campaign the traffic is coming from, in this case, a spring sale campaign.

You can use as many or as few of these parameters as you like, but at a minimum, you should always use the utm_source and utm_medium parameters. This analytics tool is used by marketers to track the effectiveness of online marketing campaigns across traffic platforms and online publishing media.

Meaning of UTM campaign

A UTM campaign is a way to track the performance of your marketing campaigns. By adding UTM parameters to your links, you can see how much traffic each campaign is generating, as well as other important data such as conversion rate and average order value.

What is a UTM link generator tool?

Our tool is an easy-to-use and free website that you can use to create a URL with UTM tracking codes. It is a complicated process to make your own unique UTM link and include all the parameters. The most cumbersome task is to create a unique campaign URL for a wide variety of your online campaigns. It's best to use our UTM builder that generates these URLs for you.

What are UTM parameters?

UTM parameters are a set of variables that are used to track website visitors. They are typically used by marketing and advertising agencies to track the effectiveness of their campaigns.

Google Analytics has 5 default parameters. Three of the following parameters are required: source, medium, and campaign, while term and content are optional parameters. These parameters basically tell the marketers how their traffic is coming to them.

How to generate UTM codes using FreeNerdTools?

Our UTM generator is easy to use. To get started, head over to our free tool. It is suggested that you follow a written set of rules for every UTM link you create. This not only creates uniformity but helps you understand the traffic better.


In this field, you are required to enter your website’s URL. This could be a landing page, a product page or any link you wish to monitor traffic and engagement.

Add source parameter

You are required to enter the campaign source to identify the website, app, or any other platform you use for your campaign, like a newsletter, Twitter, google ads, etc.

Add medium parameter

You can enter the medium for your online campaign here. For example, social, cost-per-click, email, etc.

Add campaign parameter

You are prompted to enter the campaign name. For example, promo, sale, collab, etc.

Add content parameter

You are required to enter the context in which the link was clicked and opened. For example, it can be the name of your call-to-action, a headline or tagline of your advertisement, etc.

Add term parameter

This field is used to identify the keyword in paid search ads. For example, bags, accessories, dresses, etc.


Our URL generator will automatically process all the parameters of your UTM URL. You can copy the generated URL from the small icon on the right-hand side of the “result” section.

Create UTM URL for social media

If you worry about tracking all your marketing efforts and measuring the results they create, then all you need is to create a UTM link for your social media marketing. Using a UTM link, you can consistently measure the ROI of your business. Use our online tool to create a UTM for your social media, understand what's working, and make data-driven adjustments to your business.

Do our UTM links work with Google Analytics?

Yes, our UTM links work with Google Analytics. This is because the format of our UTM links is the same as that of Google URL builder. You can use our tool to generate custom UTM links and then use Google Analytics to track the resulting engagement on your link.

How to check UTM data in Google Analytics

Google Analytics helps you analyze your marketing strategies deeply and make insightful adjustments. To find your UTM data in Google Analytics, navigate to your analytics dashboard. Then follow this path » Acquisition » Campaigns » All Campaigns. You can use primary or secondary dimensions to dig really deep into your UTM data and compare your different promotional and marketing strategies.

Why is UTM tracking so important?

There are a number of reasons why UTM tracking is so important. First, UTM tracking allows you to see which of your marketing campaigns is driving the most traffic to your website. This information can be used to adjust your marketing mix and make sure that you are investing your time and money in the right places.

Second, UTM tracking can help you identify which keywords and phrases are bringing people to your site. This information can be used to improve your SEO strategy and make sure that you are targeting the right audience.

Lastly, UTM tracking provides valuable data that can be used to create custom reports. This data can be used to track ROI and assess the effectiveness of your marketing campaigns.

In short, UTM tracking is essential because it shows you nuanced data about your business you normally don’t have access to. You can access information such as which links get more clicks in an email, which advertisement is attracting more customers, or which type of content gets more engagement.

Why use our UTM code generator?

Our UTM link generates a reliable link free of misleading data. The campaign reports generated by our link will reflect the true picture of the performance of your marketing campaigns. One of the best features of our tool is that our generator can handle bulk handling of UTM links without any service fee. Our tool ensures the accuracy and reliability of your information and helps you keep track of your online campaigns.

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